“Without deviation from the norm progress is not possible.”
- Frank Zappa

We think we are one of the very few avant-garde brands in the world.

Here you can read more about what the avant-garde movement. https://en.wikipedia.org/wiki/Avant-garde

For OLIVER & CO. perfumery is an art, and as such it must deviate from the norm as much as possible, lack of reinvention breeds conformity, and we never want to conform. We think our unwillingness to “do what’s expected” in any area of the fragrance industry is the exact reason we are an avant-garde brand.